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About hendrickson

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So far hendrickson has created 11 blog entries.

is your e-newsletter getting customers to click ‘open?’

Retail Rules of the Road: “Never before in the history of marketing has something so important been done so poorly by so many when it could be so easily improved.Welcome to the world of garden center e-newsletters.”

I receive dozens of business, marketing and garden center-generated e-news each week.I open the ones I know always provide […]

By |December 11th, 2015|Take A Look Inside|0 Comments

Why I Garden Response Final

Download Why I Garden Response Final

By |December 4th, 2015|Tools of The Trade|0 Comments

Year At A Glance Marketing Budget

Download Year At A Glance Marketing Budget

By |December 4th, 2015|Tools of The Trade|0 Comments

2016 Ad Planner

Download 2016 Ad Planner.xls

By |December 4th, 2015|Tools of The Trade|0 Comments

There Are Rules To Retail

Shopping the town’s farmer’s market didn’t take long… there were no vinyl record stores to be found… and the used book store only took a few minutes to explore. All that was left  to do was  visit garden centers. Google said there were three locations selling plants… one called a greenhouse and two called nurseries. […]

By |July 24th, 2015|Take A Look Inside|0 Comments

Story Steps© Tools

By |July 21st, 2015|Tools of The Trade|Comments Off on Story Steps© Tools

“The Internet and Mark Twain”

by Robert Hendrickson
A portion of my last article focused on garden center enewsletters and the importance of using mobile-friendly templates. Looks like mobile-friendly is not just important for enewsletters but now also important for websites. A front page article in USA Today featured what many in the tech world were calling “Mobilegeddon”. Seems that Google, […]

By |July 16th, 2015|Take A Look Inside|0 Comments

Robert’s Dollar Goal 2015

By |June 23rd, 2015|Tools of The Trade|Comments Off on Robert’s Dollar Goal 2015

GroupCategory Margin Guidelines

By |June 22nd, 2015|Tools of The Trade|Comments Off on GroupCategory Margin Guidelines

New And Popular Doesn’t Mean It’s The Right Thing To Do

By |June 18th, 2015|Take A Look Inside|0 Comments