is your e-newsletter getting customers to click ‘open?’

Retail Rules of the Road: “Never before in the history of marketing has something so important been done so poorly by so many when it could be so easily improved.Welcome to the world of garden center e-newsletters.”

I receive dozens of business, marketing and garden center-generated e-news each week.I open the ones I know always provide […]

By |December 11th, 2015|Take A Look Inside|0 Comments

There Are Rules To Retail

Shopping the town’s farmer’s market didn’t take long… there were no vinyl record stores to be found… and the used book store only took a few minutes to explore. All that was left  to do was  visit garden centers. Google said there were three locations selling plants… one called a greenhouse and two called nurseries. […]

By |July 24th, 2015|Take A Look Inside|0 Comments

“The Internet and Mark Twain”

by Robert Hendrickson
A portion of my last article focused on garden center enewsletters and the importance of using mobile-friendly templates. Looks like mobile-friendly is not just important for enewsletters but now also important for websites. A front page article in USA Today featured what many in the tech world were calling “Mobilegeddon”. Seems that Google, […]

By |July 16th, 2015|Take A Look Inside|0 Comments

New And Popular Doesn’t Mean It’s The Right Thing To Do

By |June 18th, 2015|Take A Look Inside|0 Comments

Sometimes Old-Fashioned Is The Right Thing To Do • Part 2

By |June 15th, 2015|Take A Look Inside|0 Comments