1. Review of Business Performance

  • Past Performance
  • Current Performance
  • Goals

2. Big Picture Analysis

  • Who the company thinks they are compared to reality evaluation
  • Competitiveness
  • Who the company wants to be:
    • short term
    • 2 years
    • 5 years
    • beyond

3. Message Match-Up

Is the story being told through:

  • marketing
  • shopping experience
  • staff abilities
  • operational issues
  • business decisions

consistent with:

  • reality
  • goals
  • competition
  • opportunity

4. Marketing/Media Choices

  • Review of past marketing/media examples, cost, performance
  • Research of marketing/media opportunities, process and cost

5. Marketing/Media/Message Development

  • Strategic plan that includes:
    • sales goals
    • marketing budget
    • media choices
    • media negotiation
    • product/service identification
    • message/design development
To power up your marketing results and get the highest return from your marketing budget, Email me to discuss how to put this 5 Step Process in place at your company.
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